The mission of the Colorado Tourism Office (CTO) is to drive traveler spending through promotion and development of compelling, sustainable travel experiences throughout our four-corner state. The CTO promotes Colorado to travelers through domestic and international marketing, public relations, social media, the Official State Vacation Guide and colorado.com and provides traveler services at Colorado Welcome Centers. The CTO collaborates with destination marketing organizations, local communities, industry associations, land managers, government agencies and private businesses both to market Colorado to travelers, support the development of new travel opportunities and protect Colorado resources. The CTO is focused on a vision to position Colorado as the premier U.S. destination for active, outdoor and unique experiences that make you feel truly alive.